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Case Study 3:
E-Privacy & Direct Marketing Compliance For E-Commerce Leader
Annual Revenue: €78 million
Compliance Challenge: E-Privacy Directive, Direct Marketing Consent, Data Subject Rights, Legacy Data Cleanse
The Challenge
The compliance crisis unfolded rapidly:
Legacy Consent Issues:
High-Profile Complaint:
Threat of Fine & Reputational Damage:
Operational Paralysis:
The DigiJao Solution
Immediate Response (Days 1–3):
Engaged directly with CasaVerdi’s external Italian counsel to coordinate a unified defense strategy.
Conducted an urgent forensic audit of the email database, categorizing contacts by consent type, source, and age.
Consent Remediation & Re-permissioning Campaign (Days 4–21):
Designed a six-stage re-permissioning campaign compliant with Italian DPA guidance and e-Privacy rules.
Segmented the database:
Tier 1 (Clean consent): 210,000 contacts – immediate reactivation.
Tier 2 (Soft opt-in/uncertain): 480,000 contacts – targeted re-permissioning emails with clear, granular consent options.
Tier 3 (No consent/aged): 200,000 contacts – scheduled for permanent deletion.
Deployed re-permissioning emails via DigiJao’s integrated email compliance module, capturing and storing new consent records with full audit trails.
Achieved 38% positive re-consent rate from Tier 2 contacts—well above industry average of 15–20%—recovering approximately 182,000 valuable marketing leads.
Data Subject Request (DSR) Workflow Implementation:
Deployed DigiJao’s automated DSR management system, allowing CasaVerdi customers to submit access, deletion, and objection requests directly via the website.
Cleared backlog of 340 pending DSRs within 10 days.
Ongoing automated processing reduced DSR response time from 21 days to under 48 hours.
Regulatory Engagement Support:
Prepared a comprehensive response to the Italian DPA, including full documentation of the remediation campaign, updated privacy policies, and evidence of proactive compliance.
The DPA acknowledged CasaVerdi’s swift, good-faith remediation and closed the complaint without further sanction.
The Results
Metric
Email database compliance status
Recoverable marketing contacts
DPA complaint status
DSR processing time
Email marketing revenue
Total project cost
Before DigiJao
35% compliant
Zero (paused)
Active investigation
21+ days
€0 (paused)
N/A
After DigiJao (8 Weeks)
92% compliant (remaining 8% scheduled for re-permissioning)
392,000+ (clean consent + re-consented)
Closed – no fine, no sanction
<48 hours (automated)
Restored to pre-crisis levels within 6 weeks
€22,500 fixed fee
Client Testimonial:
"DigiJao turned a compliance nightmare into a marketing success story. They didn't just protect us from a massive fine—they saved our email channel. The re-permissioning campaign was executed with surgical precision, and we actually ended up with a cleaner, more engaged database than before the crisis. Their team was calm, expert, and relentlessly practical. We are now a fully compliant, data-mature organization, and we couldn't have done it without them."
— Elena Fontana, Head of E-Commerce, CasaVerdi Italia S.r.l.
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